This year, Samsung has turned the tables on Apple by regaining market share after a disastrous 2015 which saw the Korean giant shifting resources away from handsets. That has paid off – the areas on which it focused attention during the dark days included memory chips, processors, displays and key applications like payments, all of which are now helping to power a smartphone revival on the back of desirable, feature-packed flagships like the Galaxy S7 Edge and the forthcoming Note 7. The pressure is now on Apple to come up with similarly alluring new features for the next iPhone, to claw back attention from Samsung and fend off other rivals like Huawei. The upshot is that both smartphone giants are…