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SK Telecom’s support provides hope for ATSC 3.0 mobile video standard

An injection of foreign support for the US-centric ATSC 3.0 project, which drives the hybrid broadcast-IP standard, might provide the boost the technology needs, and so  help put mobile video delivery platforms back on the menu. Sinclair Broadcast has welcomed SK Telecom of South Korea to work on a joint ATSC 3.0 project based in Arlington, Virginia. SK will bring expertise in broadcast-focused cloud infrastructure, combined with ultra-low latency over-the-top video features and targeted advertising. The aim is to launch next generation transmission services using both mobile and fixed broadcasting networks for the first time in the USA, deploying technology in Sinclair stations using the new ATSC 3.0 standard beginning in 2020. Optimistically, the two partners believe that all television…

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