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Tesla admits defeat, rallies third-parties to its Solar Roof channel

Tesla’s share price leapt nearly 25% following its Q3 earnings, following profits and improved vehicle production figures. Growth in its solar and storage businesses also seem to have appeased the investment community, but buried in the coverage was an admission that Tesla got it wrong – that it is now pivoting to incorporate third-party roofers into the sales channels for its Solar Roof. Some three years after they were first unveiled, the Solar Roof tiles are still not available to regular customers. There have been limited deployments that are effectively just pilots for Tesla at this point, as the waiting list is so long and Tesla seems in no hurry to roll these out at speed. However, those few that…

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