The UK MNOs have put details behind their proposed collaboration to bring LTE coverage to rural areas, and in so doing, have illustrated the problem that scaling out the IoT presents in the marketplace. The Shared Rural Network (SRN) proposal demonstrates why overlapping efforts from competitors are inefficient, and given the slow progress of the low power WAN (LPWAN) sector, makes a strong argument in favor of wholesaling wireless networks. Currently, the UK can claim 99% population coverage for LTE, and around 93% landmass coverage too. However, according to O2, one of the UK MNOs, only 67% of landmass receives coverage from all four of the MNOs, with 7% of the country receiving no LTE coverage at all. There are…