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Vodafone Barometer says 34% IoT adoption, Retail lags, shrinks

Just two weeks after Ericsson released its Mobility Index, Vodafone has published its more customer-focused IoT Barometer. The headline figures are that 34% of organizations are now IoT users, up from 29%, with 52% of the adopters saying that they have enjoyed significant returns on their investments. Vodafone says that the five-point uptick in adoption is because it is now easier than ever to adopt IoT technologies, with many companies now buying cost-effective off-the-shelf solutions, rather than having to build them from scratch. This could be a strong sign that we have moved past the ‘pilot-purgatory’ phase of the IoT, but only 34% adoption is not the kind of success that the most enthusiastic marketers were promising back in the…

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