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Vodafone floats idea of outcome-based pricing for IoT devices

Vodafone has discussed plans to introduce ‘outcome-based’ pricing for IoT connectivity, wherein customers are billed according to the outcome of the messages sent over the MNO’s network, rather than billed on a monthly cycle based around a usage limit. Speaking at MWCA, Vodafone’s Ludovico Fassati, Head of IoT, Americas, said that the MNO had to be creative with its pricing, as it does not have access to the US networks directly. To this end, it would explore a different way of billing for services, given that AT&T, Verizon, and the likely merged Sprint and T-Mobile, will be able to beat it down on pure price alone. So, the MNO is looking for other ways to compete – enter outcome-based pricing.…

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