With the aviation industry wheezing back into life in the wake of Covid turbulence, one might think that in-flight connectivity for passengers would be way down the pecking order of priorities for airlines. However, the Wireless Broadband Alliance (WBA) wants to rekindle the lust for improved in-flight WiFi connectivity that was widely expressed pre-pandemic. A new report from the industry collective wants to help industry stakeholders – primarily airlines but also network operators, over-the-top services and infrastructure suppliers – to understand how to develop a holistic connectivity experience. What the WBA views as holistic connectivity starts on the ground with easy connection to in-flight services or Internet (at a fee) via personal devices, while maintaining access to the airline portal…