It’s been two years since our last deep dive into the codecs market, and our new report reveals just how dramatically things have shifted.

The technology
The report explains why VVC adoption has stalled, despite the early optimism surrounding its rollout, and how AV1 continues to gain momentum, supported by expanding hardware and software integration. It outlines the market forces behind these shifts, and what they mean for the next wave of codec adoption.

The royalties
On the monetization front, the report details how Velos Media’s exit and Via LA’s consolidation of VVC into HEVC have reshaped the value of the licensing market, and how streaming-focused patent pools (from Access Advance, Avanci Video, and LCEVC) could fill the gap – if they can achieve compliance.

The licenses & litigation
Licensing remains as obfuscated as ever, and patent litigation never stops. The report reviews key litigation cases, to uncover what’s driving increased lawsuit activity.

The global landscape
From a geopolitical perspective, the report explores how Europe’s withdrawal of its SEP proposal, the US’s potential patent fee reforms, and China’s growing assertiveness in IP and codec performance could redefine global power dynamics.

The future
The report looks ahead to the impact of AV2 and AI-based compression toolkits emerging towards the end of our forecast period, and asks: have we already reached the end of the traditional codecs era, and what comes next for the industry?

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