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November 5, 2024

Content Security Forecast to 2029 - CAS plummets, DRM stagnates, and Watermarking surges

This report examines three core Content Security technologies in the M&E landscape, Conditional Access Systems (CAS), Digital Rights Management (DRM) and Watermarking – only the latter looks set for a dramatic spike in spending.

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As video services fight to preserve their place in our attention economy, protecting premium content has never been more paramount. Video services shore up their business model by ensuring that only legitimate, approved users (those who can be monetized via subscriptions or ads) are accessing the content they invest in.

With its reliance on set tops and pay TV contracts, a dwindling market for CAS is no surprise. However, demand for DRM – in terms of the volume of DRM-protected content being watched – is growing healthily every year. How then has the market become so stagnant?


This report draws from extensive industry engagement and offers critical insights for MVPDs, vMVPDs and OTT platforms alike who want to get a hold on the rising costs of protecting their content. Equally, security and anti-piracy vendors that provide such offerings will benefit from benchmark figures to assess the competitive landscape and prepare for a rocky road ahead.

  • Learn how Watermarking is set to revive an otherwise dwindling Content Security industry
  • Discover what is driving the price crunch seen across CAS, DRM and Watermarking
  • Explore the geographical differences in the demand and pricing for Content Security offerings
  • See what role Content Security has to play in an increasingly fragmented, often free-to-access media ecosystem
  • Find out why Content Security vendors are up against tough future, despite a burgeoning demand for their services

Rethink TV’s ‘Content Security Forecast to 2029’ includes:

✅ PDF report, illustrated with graphs and charts

✅ XLS projections showing global and regional numbers for:

  • CAS – Set Top Installed Base | Annual Price per Device | Set Tops TAM
  • DRM – Domestic Consumer Video DRM Users, TAM and SOM | Average DRM Price per User and per 1mn Users | Multi-DRM Workload Split
  • Watermarking – Number of Sessions | Price per Session and per 1mn Sessions | TAM and SOM
  • Regions – North America, Latin America, Europe, Asia Pacific, MENA
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Rethink TV

Rethink TV forecasts and explains how changing business models will revolutionize video delivery