“Sports Rights Forecast 2025-2035 – revenue for the Top 17 sports leagues projected to grow to $96.3 billion by 2035, more than x4 its 2015 total.”

The sports rights landscape is undergoing profound shifts as pay TV, OTT platforms, and direct-to-consumer tussle for topflight content. Sports has always been seen as a tentpole offering; one that was traditionally gatekept by pay TV operators and broadcasters, in order to ensure their subscriptions.

Over the next decade, the balance of power between traditional media and digital-first services is set to shift dramatically. Any hope of live sports saving pay TV stalwarts is being slowly eroded by the bottomless spending of the likes of Netflix and Amazon. For the moment, the exorbitant budgets of the pureplay OTT giants are keeping the Top 17 Leagues’ embrace of an entirely direct-to-consumer streaming model well over a decade away.

Who should buy this report?

Anyone working in the sports sector will need to understand the transition from traditional pay TV distribution to the direct-to-consumer (D2C) paradigm. These transitional years will demand a full understanding of the challenges of moving to D2C, as each local market will have distinct problems that stakeholders will have to navigate. This includes rights owners, rights holders, pay TV operators, and OTT platforms.

Rethink TV’s Sports Rights Forecast draws from extensive industry engagement and from our own in-house datasets and knowledge base, which spans more than 20 years of trusted research.

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