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Clypd brings ‘Optimize PMP’ to linear TV Upfronts

Clypd, which offers an audience sales technology platform for television advertisers, is bringing its Optimize private marketplace (PMP) to the TV Upfronts this year, in order to offer advanced audience sales tools for media companies to take advantage of during the Upfronts. Clypd’s network clients include some of the top TV network owners such as Discovery Communications, ESPN, and Fox Networks Group. “We are a pure play technology platform company,” Clypd CEO and co-founder Joshua Summers told Faultline Online Reporter. “We empower the sales teams of those media owners to get the most value out of their inventory. Our role is to provide them with a platform that enables them to optimize the yield on their inventory by taking advantage…

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