Rethink TV

On a per-user basis, the total addressable market (TAM) for Content Recommendation Engine software will grow from $4.2 billion in 2022 to $6.3 billion in 2026.  This will be driven by a rapid expansion in the number of video users. As viewing habits fragment across a range of video services, each platform will have to invest to prove their worth to non-committal, over-subscribed users by recommending attractive content from the get-go.  Equally, pay TV operators will have to spend more to become efficient aggregators of OTT content if they have any chance of slowing the inevitable customer exodus.

This forecast aims to zoom in on Content Recommendation Engines as a standalone technology and assess the value they offer to the video industry.

Included with your purchase, you will receive 1-year access to Rethink TV:

• Content Recommendation Engines report (PDF and XLS)
• ALL previously published reports (see listings below)
• At least 8 NEW reports across the 1-year period
• Profiles of the top global Pay TV operators
• Analyst webinars and Q&A sessions

Need more information?

Roz Hilton (Business Development Director, Video Technologies)

[email protected]

+ 44 (0)7399 491840

Like many technological discussions in the video industry, the emerging low latency distribution protocols are surrounded by both lots of hype and piles of doubt. This report cuts through that uncertainty, and paints a grounded picture of the expected roadmap for LL-HLS, LL-DASH, HESP, and of course CMAF – having polled the most important stakeholders in the video industry.

Included with your purchase, you will receive 1-year access to Rethink TV:

• Low Latency Distribution report (PDF and XLS)
• ALL previously published reports (see listings below)
• At least 8 NEW reports across the 1-year period
• Profiles of the top global Pay TV operators
• Analyst webinars and Q&A sessions

Need more information?

Roz Hilton (Business Development Director, Video Technologies)

[email protected]

+ 44 (0)7399 491840

Despite the current hysteria surrounding Netflix’s historic subscriber loss, the collective SVoD giants are on track to expand their reach, with the challengers well-placed to secure their own slices.

This report from Rethink TV is critical for anyone who wants to understand the transformative impact of SVoD and AVoD, which have massively disrupted the core pay TV market. These SVoD platforms are swiftly becoming global considerations, but their regional impact will be keenly felt on the pay TV operators. 

The report collates the global SVoD and AVoD subscriber and monthly active user (MAU) counts, as well as the revenues for each. Here, we find that the SVoD market grows from some 723 million subscribers in 2022 to 1.81 billion in 2027, with revenue growing from $72.1 billion to $170.85 billion. For AVoD, the MAU count grows from 6.81 billion today to over 8.62 billion in 2027, with the advertising revenue growing from $50.18 billion to $91.36 billion – as the ARPU is bolstered.

Companies mentioned in this report:  Amazon, Apple, AT&T, BiliBili, Comcast, Crackle Plus, Crunchyroll, CuriosityStream, Dailymotion, Discovery+, Disney+, Facebook, fuboTV, Google, HBO Max, Hulu+, Iflix, Instagram, iQIYI, Le.com, MX Player, Netflix, Now, Paramount, Peacock, Pluto TV, Prime Video, Roku, Sky, Sony, Starz, Tencent Video, Tubi, Twitch, Viki, Viu, Voot, Vudu, WarnerMedia, Xumo, Youku, YouTube

Included with your purchase, you will receive 1-year access to Rethink TV:

• SVoD & AVoD report (PDF and XLS)
• ALL previously published reports (see listings below)
• At least 8 NEW reports across the 1-year period
• Profiles of the top global Pay TV operators
• Analyst webinars and Q&A sessions

Need more information?

Roz Hilton (Business Development Director, Video Technologies)

[email protected]

+ 44 (0)7399 491840

This report is critical for anyone who wants to understand the future of the Multicast-ABR marketplace, and its history. An often misunderstood technology, it has real tangible benefits for operators facing challenging network environments. Not all operators will require M-ABR to alleviate their bandwidth challenges, but as audiences increasingly switch to live content delivered OTT, M-ABR must be considered and evaluated as part of the stack.

Client Review of Multicast-ABR Market Forecast

Meir Lehrer, VP Portfolio Development, MediaKind

Companies mentioned in this report:  Adobe, Agile Content, Akamai, Amino, Anevia, Ateme, Apple, Arris, Broadpeak, CableLabs, Cellcom, Comcast, CommScope, DAZN, Delta Fiber, Dotscreen, DVB Project, Edgeware, Enensys, Ericsson, Expway, IBM, IETF, Kaltura, MediaKind, MegaCable, Microsoft, Netflix, Nokia, Quadrille, Qwilt, RIST Forum, SRT Alliance, Technicolor, TIM, Velocix, Verizon, Viaccess-Orca, Wowza, Wyplay, Zixi, ZTE

Included with your purchase, you will receive 1-year access to Rethink TV:

• Multicast-ABR report (PDF and XLS)
• ALL previously published reports
• At least 8 NEW reports
• Profiles of the top global Pay TV operators
• Analyst webinars and Q&A sessions

Need more information?

Roz Hilton (Business Development Director, Video Technologies)

[email protected]

+ 44 (0)7399 491840

The state of consumer WiFi is set to transform considerably over the next five years as broadband infrastructure becomes smarter, stronger and more flexible – as operators capture the Multi-AP market. These operators will increasingly deploy WiFi Cloud Management (WCM) software, additional access points for homes (Multi-AP), and new CPE that will lay the groundwork for WiFi 6, WiFi 6E, and eventually WiFi 7.  In our period, WiFi will become significantly ‘smarter’, both due to the increased decisioning capacity for management software that comes with the expansion into the cloud, but also due to the increased flexibility in decision making that is enabled by Multi-AP set ups.  As such, the number of homes with more than one access point (AP) will grow considerably in the next five years, although this number will start to plateau at the market cap in North America by 2026. Globally, Multi-AP technologies will encompass over a quarter of all broadband homes by 2026, at 325 million homes.

Client Review of WiFi Market Forecast

“I spent a weekend deep diving in the 46 page long WiFi Cloud Management forecast from Rethink TV (WiFi Cloud Management Multi-AP, WiFi 6, 6E & 7 Forecast– 2021-2026). The report is packed with forecast statistics on the various WiFi standards, how Managed WiFi is predicted to grow and how many homes are forecasted to be Multi-AP. In addition, it also takes the WiFi client market into perspective as WiFi clients are a driving factor behind the rollout of new WiFi technology in our homes. In addition to all the facts, Rethink TV provides an overview of their private discussions held with all operators and vendors contributing to the report, this was especially interesting as it gave some extra flavour to the reading. All in all, it is a very comprehensive and useful report, a kind of must read for companies in the business of connected home. Thank you, Rethink TV, look forward to follow-ups.”

Conny Franzén, CEO Inteno Group AB

Companies mentioned in this report:
Actiontec, Agem, Airties, Akoustis, Amazon, Apple, Arcadyan, Arris, Assia, ASUS, AT&T, AVM, Bell Canada, Broadband Forum, Broadcom, Calix, Calix, Charter, Comcast, Compal, Broadband, Dell, Devolo, DirectTV, D-Link, FCC, Google, Hitron, HP , Huawei, IEEE, Intel, Lenovo, LG, Liberty Global, Linksys, MediaTek, Netgear, ON Semiconductor, Orange, Panasonic, Plume, Qorvo, Qualcomm, Quantenna, Samsung, Sercomm, Sky, Skyworks, Skyworth, SMC Networks, SoftAtHome, Synology, Taiyo Uden, Technicolor, TP-Link, Ubee, Verizon, WiFi Alliance, Wireless Broadband Alliance, Wyze, Xiaomi, Zyxel

Included with your purchase, you will receive 1-year access to Rethink TV:

• WiFi  report (PDF and XLS)
• ALL previously published reports
• At least 8 NEW reports
• Profiles of the top global Pay TV operators
• Analyst webinars and Q&A sessions

Need more information?

Roz Hilton (Business Development Director, Video Technologies)

[email protected]

+ 44 (0)7399 491840

There has been a lot of buzz around the concept of Decentralized CDN (D-CDN) recently, but early reports of immense disruption are misplaced. However, as part of the Web 3.0 trend, where centralized cloud computing functions will become distributed across the third-party network edge, D-CDN will play an important role in supporting the inexorable growth of video consumption over the next decade.

To this end, in the period, we expect D-CDN to account for just 114.91 exabytes (EB) of data, by 2026, which is just over 1.1% of total CDN traffic. However, D-CDN will begin to turn heads, as a viable part of a Multi-CDN strategy by this point, and we expect it to grow strongly from the roots that it lays down during the period. Its exponential growth, toward the end of the period, shows no signs of slowing.

This report is critical for anyone that needs to understand the impact that Decentralized CDN and Web 3.0 will have on their business. The incumbent CDN providers are facing a growing hunger for video, and need to find ways to manage this growth inside their core infrastructure. With customers turning to Multi-CDN deployments to ensure that their viewers are always being served the best possible stream, Decentralized CDN will fit inside a Multi-CDN strategy.

This report includes:

• Numbers you can drop straight into your business case.
• An expectation of the shape of the Multi-CDN and Decentralized CDN market through 2026.
• A clear understanding of the initial scope of this market, without hype.

Companies mentioned in this report: AIOZ Network, Akamai, Alibaba, Amazon, Anevia, Audius, AWS, Axel, BitSong, BitTorrent, BitTube, Broadpeak, CDNnow, CDNvideo, CloudFlare, Concurrent, Conversant Solutions, D.tube, Decent, Edge Networking, Edgemesh, Edgeware, Eluvio, Ethereum, Fastly, FileCoin, Flixxo, G-CoreLabs, Globecast, Google, Haivision, LBRY, Letmesee, LimeLight Networks, Livepeer, Lumen, MediaKind, Microsoft, MovieBloc, Nanocosmos, Net Insight, NETNIC, NKN, Peer5, PeerCDN, Poseidon Network, Protocol Labs, Qumu, Red5 Pro, Ridge, Sia, Storj, Strivecast, SWRM Labs, Synamedia, Syntropy, Tachyon, Teltoo, Theta Network, Tron, Vecima, Velocix, Verizon, Vevue, Viblast, VideoCoin, Vidgo, W3C, Watchit, Wowza, Yahoo, YCombinator, Zoom.

Need more information?

Roz Hilton (Business Development Director, Video Technologies)

[email protected]

+ 44 (0)7399 491840