Your browser is not supported. Please update it.

Rethink TV

Rethink TV is a research & data service publishing OTT technology forecasts, explaining how changing business models will revolutionize video delivery.  Rethink TV also tracks the top global Pay TV operators/streaming service providers and their relationships with technology vendors. Available on an annual subscription basis, Rethink TV is designed as a tool to increase revenues from OTT video markets and survive the rethink of TV.

  • Rethink TV Subscription

    Subscription Content

    When you sign up to the Rethink TV service, you receive all of the following content, included in one price:

    • Eight new forecasts across the 1-year service period.
    • ALL previously published reports, as listed below (click on ‘older reports’ at the bottom of the page to navigate to the next page of reports)
    • Access to Rethink TV’s Analysts, for questions.
    • Invitations to Rethink TV Analyst webinars.
    You can purchase your Rethink TV subscription online, or we can send an invoice on 30 days payment terms.  Contact [email protected] for details.

    Purchase Subscription

    Please select a license option
29 June 2022

Content Recommendation Engines Forecast 2022-2027

  • View Report Details

    On a per-user basis, the total addressable market (TAM) for Content Recommendation Engine software will grow from $4.2 billion in 2022 to $6.3 billion in 2026.  This will be driven by a rapid expansion in the number of video users. As viewing habits fragment across a range of video services, each platform will have to invest to prove their worth to non-committal, over-subscribed users by recommending attractive content from the get-go.  Equally, pay TV operators will have to spend more to become efficient aggregators of OTT content if they have any chance of slowing the inevitable customer exodus.

    This forecast aims to zoom in on Content Recommendation Engines as a standalone technology and assess the value they offer to the video industry.

    Included with your purchase, you will receive 1-year access to Rethink TV:

    • Content Recommendation Engines report (PDF and XLS)
    • ALL previously published reports (see listings below)
    • At least 8 NEW reports across the 1-year period
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

    Please select a license option
  • Download Executive Summary
    Please fill your email address
25 May 2022

Low Latency Distribution 2022-2027

  • View Report Details

    Like many technological discussions in the video industry, the emerging low latency distribution protocols are surrounded by both lots of hype and piles of doubt. This report cuts through that uncertainty, and paints a grounded picture of the expected roadmap for LL-HLS, LL-DASH, HESP, and of course CMAF – having polled the most important stakeholders in the video industry.

    Included with your purchase, you will receive 1-year access to Rethink TV:

    • Low Latency Distribution report (PDF and XLS)
    • ALL previously published reports (see listings below)
    • At least 8 NEW reports across the 1-year period
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

    Please select a license option
  • Download Executive Summary
    Please fill your email address
8 April 2022

SVoD & AVoD Forecast 2022-2027

  • View Report Details

    Despite the current hysteria surrounding Netflix’s historic subscriber loss, the collective SVoD giants are on track to expand their reach, with the challengers well-placed to secure their own slices.

    This report from Rethink TV is critical for anyone who wants to understand the transformative impact of SVoD and AVoD, which have massively disrupted the core pay TV market. These SVoD platforms are swiftly becoming global considerations, but their regional impact will be keenly felt on the pay TV operators. 

    The report collates the global SVoD and AVoD subscriber and monthly active user (MAU) counts, as well as the revenues for each. Here, we find that the SVoD market grows from some 723 million subscribers in 2022 to 1.81 billion in 2027, with revenue growing from $72.1 billion to $170.85 billion. For AVoD, the MAU count grows from 6.81 billion today to over 8.62 billion in 2027, with the advertising revenue growing from $50.18 billion to $91.36 billion – as the ARPU is bolstered.

    Companies mentioned in this report:  Amazon, Apple, AT&T, BiliBili, Comcast, Crackle Plus, Crunchyroll, CuriosityStream, Dailymotion, Discovery+, Disney+, Facebook, fuboTV, Google, HBO Max, Hulu+, Iflix, Instagram, iQIYI, Le.com, MX Player, Netflix, Now, Paramount, Peacock, Pluto TV, Prime Video, Roku, Sky, Sony, Starz, Tencent Video, Tubi, Twitch, Viki, Viu, Voot, Vudu, WarnerMedia, Xumo, Youku, YouTube


    Included with your purchase, you will receive 1-year access to Rethink TV:

    • SVoD & AVoD report (PDF and XLS)
    • ALL previously published reports (see listings below)
    • At least 8 NEW reports across the 1-year period
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

    Please select a license option
  • Download Executive Summary
    Please fill your email address
31 January 2022

Multicast-ABR Market Forecast 2022-2027

  • View Report Details

    This report is critical for anyone who wants to understand the future of the Multicast-ABR marketplace, and its history. An often misunderstood technology, it has real tangible benefits for operators facing challenging network environments. Not all operators will require M-ABR to alleviate their bandwidth challenges, but as audiences increasingly switch to live content delivered OTT, M-ABR must be considered and evaluated as part of the stack.


    Client Review of Multicast-ABR Market Forecast

    “I recently read Rethink TV’s latest work, “M-ABR Forecast 2022-2027”. I’d originally intended to browse through the 29-page report from a high level. However, once I started to read, I found myself unable to put it down. The report was easily consumable, divided into sensible, digestible, sections and topics. It was instructive from a basic level all the way to complex points, yet it deconstructed complex topics in an easy-going fashion to make them very accessible. In short, the forecast was absolutely comprehensive, packed full of knowledge, and covered everything from networks to business cases to vendors, pros and cons, latest statistics and intelligent projections, and was a splendid way to get valuable industry training at my own pace. Well done, Rethink TV!”
    Meir Lehrer, VP Portfolio Development, MediaKind

    Companies mentioned in this report:  Adobe, Agile Content, Akamai, Amino, Anevia, Ateme, Apple, Arris, Broadpeak, CableLabs, Cellcom, Comcast, CommScope, DAZN, Delta Fiber, Dotscreen, DVB Project, Edgeware, Enensys, Ericsson, Expway, IBM, IETF, Kaltura, MediaKind, MegaCable, Microsoft, Netflix, Nokia, Quadrille, Qwilt, RIST Forum, SRT Alliance, Technicolor, TIM, Velocix, Verizon, Viaccess-Orca, Wowza, Wyplay, Zixi, ZTE

    Included with your purchase, you will receive 1-year access to Rethink TV:

    • Multicast-ABR report (PDF and XLS)
    • ALL previously published reports
    • At least 8 NEW reports
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

    Please select a license option
  • Download Executive Summary
    Please fill your email address
7 December 2021

WiFi Cloud Management, Multi-AP, WiFi 6, 6E & 7 Forecast– 2021-2026

  • View Report Details

    The state of consumer WiFi is set to transform considerably over the next five years as broadband infrastructure becomes smarter, stronger and more flexible – as operators capture the Multi-AP market. These operators will increasingly deploy WiFi Cloud Management (WCM) software, additional access points for homes (Multi-AP), and new CPE that will lay the groundwork for WiFi 6, WiFi 6E, and eventually WiFi 7.  In our period, WiFi will become significantly ‘smarter’, both due to the increased decisioning capacity for management software that comes with the expansion into the cloud, but also due to the increased flexibility in decision making that is enabled by Multi-AP set ups.  As such, the number of homes with more than one access point (AP) will grow considerably in the next five years, although this number will start to plateau at the market cap in North America by 2026. Globally, Multi-AP technologies will encompass over a quarter of all broadband homes by 2026, at 325 million homes.


    Client Review of WiFi Market Forecast

    “I spent a weekend deep diving in the 46 page long WiFi Cloud Management forecast from Rethink TV (WiFi Cloud Management Multi-AP, WiFi 6, 6E & 7 Forecast– 2021-2026). The report is packed with forecast statistics on the various WiFi standards, how Managed WiFi is predicted to grow and how many homes are forecasted to be Multi-AP. In addition, it also takes the WiFi client market into perspective as WiFi clients are a driving factor behind the rollout of new WiFi technology in our homes. In addition to all the facts, Rethink TV provides an overview of their private discussions held with all operators and vendors contributing to the report, this was especially interesting as it gave some extra flavour to the reading. All in all, it is a very comprehensive and useful report, a kind of must read for companies in the business of connected home. Thank you, Rethink TV, look forward to follow-ups.”

    Conny Franzén, CEO Inteno Group AB

    Companies mentioned in this report:
    Actiontec, Agem, Airties, Akoustis, Amazon, Apple, Arcadyan, Arris, Assia, ASUS, AT&T, AVM, Bell Canada, Broadband Forum, Broadcom, Calix, Calix, Charter, Comcast, Compal, Broadband, Dell, Devolo, DirectTV, D-Link, FCC, Google, Hitron, HP , Huawei, IEEE, Intel, Lenovo, LG, Liberty Global, Linksys, MediaTek, Netgear, ON Semiconductor, Orange, Panasonic, Plume, Qorvo, Qualcomm, Quantenna, Samsung, Sercomm, Sky, Skyworks, Skyworth, SMC Networks, SoftAtHome, Synology, Taiyo Uden, Technicolor, TP-Link, Ubee, Verizon, WiFi Alliance, Wireless Broadband Alliance, Wyze, Xiaomi, Zyxel

    Included with your purchase, you will receive 1-year access to Rethink TV:
    • WiFi  report (PDF and XLS)
    • ALL previously published reports
    • At least 8 NEW reports
    • Profiles of the top global Pay TV operators
    • Analyst webinars and Q&A sessions

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

    Please select a license option
  • Download Executive Summary
    Please fill your email address
22 October 2021

Decentralized CDN and Multi-CDN Forecast 2021-2026

  • View Report Details

    There has been a lot of buzz around the concept of Decentralized CDN (D-CDN) recently, but early reports of immense disruption are misplaced. However, as part of the Web 3.0 trend, where centralized cloud computing functions will become distributed across the third-party network edge, D-CDN will play an important role in supporting the inexorable growth of video consumption over the next decade.

    To this end, in the period, we expect D-CDN to account for just 114.91 exabytes (EB) of data, by 2026, which is just over 1.1% of total CDN traffic. However, D-CDN will begin to turn heads, as a viable part of a Multi-CDN strategy by this point, and we expect it to grow strongly from the roots that it lays down during the period. Its exponential growth, toward the end of the period, shows no signs of slowing.

    This report is critical for anyone that needs to understand the impact that Decentralized CDN and Web 3.0 will have on their business. The incumbent CDN providers are facing a growing hunger for video, and need to find ways to manage this growth inside their core infrastructure. With customers turning to Multi-CDN deployments to ensure that their viewers are always being served the best possible stream, Decentralized CDN will fit inside a Multi-CDN strategy.

    This report includes:

    • Numbers you can drop straight into your business case.
    • An expectation of the shape of the Multi-CDN and Decentralized CDN market through 2026.
    • A clear understanding of the initial scope of this market, without hype.

    Companies mentioned in this report: AIOZ Network, Akamai, Alibaba, Amazon, Anevia, Audius, AWS, Axel, BitSong, BitTorrent, BitTube, Broadpeak, CDNnow, CDNvideo, CloudFlare, Concurrent, Conversant Solutions, D.tube, Decent, Edge Networking, Edgemesh, Edgeware, Eluvio, Ethereum, Fastly, FileCoin, Flixxo, G-CoreLabs, Globecast, Google, Haivision, LBRY, Letmesee, LimeLight Networks, Livepeer, Lumen, MediaKind, Microsoft, MovieBloc, Nanocosmos, Net Insight, NETNIC, NKN, Peer5, PeerCDN, Poseidon Network, Protocol Labs, Qumu, Red5 Pro, Ridge, Sia, Storj, Strivecast, SWRM Labs, Synamedia, Syntropy, Tachyon, Teltoo, Theta Network, Tron, Vecima, Velocix, Verizon, Vevue, Viblast, VideoCoin, Vidgo, W3C, Watchit, Wowza, Yahoo, YCombinator, Zoom.

    Need more information?

    Roz Hilton (Business Development Director, Video Technologies)

    [email protected]

    + 44 (0)7399 491840

    Rethink Store

    If you have any questions, please contact [email protected] for more information.
    Prices shown include VAT for UK and EU.

    Purchase an annual subscription to Rethink TV

    Please select a license option
  • Download Executive Summary
    Please fill your email address