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Intel puts up AR division for sale ahead of product release

Intel is reportedly preparing to sell the majority stake of its augmented reality (AR) business, which sits under the company’s New Devices Group. The AR division is valued somewhere in the neighborhood of $350 million. Intel will maintain a minority stake in the business, but wants to outsource operations and sales to better positioned consumer-facing companies. As revenues at Intel have flattened, the company is looking for new devices it can put chips into. Intel’s planned sale of the AR business, which will be called Vaunt according to sources, can be seen in the context of a wider shift away from consumer products and specifically wearables – which a few years ago was considered an up and coming device market…

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