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‘Intelligent’ video engine promises to update addressable ads for pay TV

Linius Technologies is pitching its intelligent content technology to pay TV providers as way to deliver personalized advertising and video content to viewers on the TV set. Linius has developed and patented what it calls a virtualized video engine (VVE), which it debuted at IBC last year. The technology is able to manipulate video files between the source of the content and its destination, by reducing the video to its data components, and then re-assembling the video to be played back for the viewer. By opening up the video file, operators are able to modify or manipulate that video as it’s being transported to the end user. It claims to do this in near real time, introducing minimal latency into…

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