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Netflix fumbles for movie strategy while Amazon wins awards

Netflix released its latest stay-at-home blockbuster, Bright, a few weeks ago, and the reviews are in: it’s bad. Terrible, in fact, at least according to the critics. But according to Nielsen’s new streaming metrics, at least 11 million people streamed the film in its first three days. The popularity of the film, and its universally panned reception by the critics, begs the question: if viewers stream a bad movie at home, can it be considered a hit? Netflix, it seems, would say yes. The company has already ordered a sequel, as if to only send a message to the Hollywood elite: the rules of content consumption are changing, and movies are not exempt. Theater attendance has become increasingly fickle in…

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