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One2one Media to spur addressable TV with automation, aggregation

One2one Media is a new start-up offering a buy-side addressable TV and video platform which aggregates inventory and reporting across MVPDs to help brands and marketers better measure their campaigns. The start-up matches MVPD subscriber files with advertiser first-party data and consumer data from third party providers like Experian and Kantar to plan addressable campaigns. Currently, the company works with Altice, AT&T, Comcast, Cox, Dish Network and Spectrum (the new name for Charter and Time Warner Cable). One2one joins the growing network of advertising and media middleware solutions bridging the data, technology and publisher platforms that make up what’s become an incredibly complex mosaic of the advanced advertising ecosystem. Brands are more interested now in experimenting with data-driven advanced TV…

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