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Samba TV to help brands with viewers who skip TV ads

Samba TV unveiled at CES this year a new audience targeting platform that enables marketers to leverage Samba TV’s viewership data on TV audiences for their digital and cross-platform campaigns. Samba says its platform will help bolster media campaigns by offering a holistic view of the audience across devices and advertising channels, enhancing marketer’s ability to granularly target TV audiences away from the TV set. “There’s a disconnect between media consumed on TV, DVR, and even in the OTT streaming space and how other media channels are being consumed today,” said Chris Squire, Samba TV’s senior director of products. “With Samba’s technology, we can actually bridge that gap. We can provide this service to our media partners both on the…

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