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Tech advancements hurls linear TV ad business back into swing

Linear TV saw an impressive triple digit increase in ad spend in the last year, and it’s all thanks to improvements made to targeting more granular audiences. Linear TV ad spend jumped 273%, and programmatic linear TV impressions jumped 840% in the last twelve months, according to a report released last week from Videology. “With the growth in advanced TV capabilities, marketers are embracing solutions that go beyond age and gender to find linear TV programs, networks or dayparts that index highest for their strategic audience,” the report stated. “As demand for advanced TV solutions grows, more TV supply sources are opening inventory to be bought and sold programmatically.” Programmatic ad buying for linear TV has experienced bouts of growth…

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