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Two more companies try to get broadcasters to go over the top

As broadcasters in the US continue to flounder amid linear TV ratings, cord cutting and fragmented audiences, going over the top remains a sore point for local station groups. For several years now, over the air broadcasters have pinned all their hopes on ATSC 3.0, which promises to ease broadcasters’ transition to multiscreen digital video delivery by combining IP delivery with broadcasting technology and standards. But even as the FCC fast-tracks approval of ATSC 3.0, broadcasters are still faced with the cumbersome task of updating all of their gear and infrastructure to support ATSC 3.0, before they can begin delivering content to viewers across multiple screens. In other words, online delivery of broadcast station content is still a few years…

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