iMediaShare is an app that is available for iOS and Android tablets and phones that enables viewers to stream content to a connected TV set. The app offers a solution similar to Google’s Chromecast or Apple’s Airplay ‘ though the mechanisms between the three are, of course, completely different. For the end user, however, it kind of feels the same: pick a video to watch on the tablet or smartphone, then select which screen on which to watch the video ‘ i.e. the TV set or the mobile device. ‘What we’ve seen on connected TVs is that the user interface is always difficult to use with the remote,’ Michael Patellis, VP of business development at iMediaShare, told us. This is…