The US government has effectively nationally endorsed self-driving cars, and called for the technology industry to lead the USA into a new automotive golden age of tech advances – if the NHTSA can persuade the automakers to play ball and share data. The new guidelines are a rulebook of sorts, which concern the testing, building, and selling of cars with autonomous functions – both semi and fully autonomous vehicles. The rules mean that the auto and tech companies have to share quite a lot of data with the regulators – which might not go done so well with some of those that view the data as a valuable asset or special sauce. Whether manufacturers are open to this data sharing…