Nothing is new on this Earth – so when we thought we recognized the term Synamedia, the new name adopted by NDS in its management buyout from Cisco, our first reaction was to put it into a search engine. Google came up with nothing but stories about this time around – days old – but our own Search Engine on the Rethink Website came up with half a dozen items talking about the Synamedia product line that NDS first mentioned in 2005/6. But not only is the corporate name familiar – a kind of melding of the NDS Videoguard CAS and MediHighway middleware, for IP environments – but almost certainly the culture around the old NDS may well re-emerge from…