It is not just price and convenience that has propelled OTT and provoked churn from legacy pay TV services in many more mature markets, but also analytics and rate of service evolution. Netflix in particular is often held out as the beacon other operators should follow for innovation, although it is now so big that its investments in areas such as advanced audio for example are beyond the means of all but the largest players. Netflix has however set some worthwhile precedents over software development, in particular DevOps and the associated microservices, which first appeared on the radar for pay TV around six years ago. It is only much more recently that many operators have got around to incorporating DevOps…