Google Maps has added a new filter to its search tool, in both its mobile and in-car applications, which allows users to filter by the type of plug they need for their particular type of EV. This illustrates just how far the fledgling market needs to go to provide a unified customer experience, and the endemic issue of automakers wanting to do their own thing at the expense of standardization. Of course, internal combustion engine (ICE) vehicles have solved this problem, with cars of all makes able to refuel at stations from all providers. This is not the case for EVs, and this is a problem that really needs to be nipped in the bud now, before incompatibility becomes a…