AWS is looking to increase the seismic pull of its cloud empire by holding the hands of its extensive customer network as they embark on generative AI approaches. The cloud giant is investing $100 million in a Generative AI Innovation Center which links customers with the cloud giant’s team of strategists, data scientists, engineers and solutions architects to help apply generative AI to their businesses. Protecting the walled garden is the name of the game, and AWS is a pro at it. Faultline has tested the temperature among a handful of AWS vendor partners – expressing contrasting views on what is easy to interpret as another AWS vanity project. While generative AI is experiencing a whirlwind of hype, this is…