In a time when YouTube has become the #1 TV platform for viewership in the US, and Netflix is preparing to license content from French broadcaster TF1, it’s interesting to see how France Télévisions is adopting the language and format of social networks (like YouTube and Twitch) to reshape its coverage of the French Open tennis tournament. France TV had already tested a digital-only channel during the 2024 Paris Olympics, which received positive feedback from viewers. This time, the broadcaster decided to apply the same infrastructure to the French Open. France TV launched a new digital channel hosted on the France.tv app, which covered the tournament over three weeks. The main goal was to engage younger audiences (ages 12–25), according…