Evergent, a specialist in customer management services for the media and entertainment sector, claims to have hit a 94% churn prediction accuracy with a new AI-powered deployment with a leading Japanese gaming firm. The lack of detail invites skepticism, though we have an idea or two about who the secret customer is. The California-based company, known also for helping clients monetize digital subscription services, is expanding from its core TV and streaming markets to gaming for the first time. While CEO Vijay Sajja claims that Evergent’s “industry-transcending” AI tools will take the “heavy lifting” out of data analysis, Faultline questions whether this represents a true innovation in user retention or merely an incremental enhancement of existing techniques. Evergent’s offering is straightforward…