French CDN specialist Broadpeak has announced what has the potential to be a country-wide trendsetter in contemporary TV advertising formats, with the deployment of its server-side ad insertion (SSAI) offering for RMC-BFM, the French media firm behind BFM TV. While the customer-supplier relationship between RMC-BFM and Broadpeak itself is not a new development, the French fusion have now gone live with tools to unify monetization across RMC-BFM’s OTT and CTV ecosystem—including the first-party platform RMC-BFM Play, as well as third-party distributors like Molotov (owned by Fubo TV). Delivered by the broadpeak.io SaaS platform, stitching ads directly into the video stream using SSAI lets RMC-BFM skirt around ad blockers and buffering with a smoother playback experience than client-side ad…