French media firm RMC BFM is showing signs of a significant and systemic upgrade with the deployment of Bitmovin’s Player to unify streaming across digital platforms, which comes days after Faultline reported that Broadpeak’s ad tech had been rolled out along with telecom monetization firm Digital Virgo. The latest press release sees RMC BFM claim to be in a stage of “digital transformation”, where scalability and a cloud-first strategy are taking center stage. Bitmovin claims its Playback offering was selected after a “detailed” proof-of-concept process, though the specifics are left out of the press release. The Bitmovin Player is a cloud-native video player designed to deliver consistent playback quality across web, mobile, and connected TV devices, even under fluctuating network…