While the unique insights offer some value, video QoE analytics vendor NPAW continues to fall flat with its latest Video Streaming Report for H1 2025, which pushes the same engagement down, quality up narrative that Faultline commented held little ground earlier this year. Split between VoD and linear TV analytics, the report’s tone resounds overwhelmingly positive, despite the headline stat being that VoD engagement, measured as average daily playtime per user, has dropped by 13% since H1 2024. NPAW dubs this a “slight dip” in engagement – a big understatement considering a fall from 51 minutes per user in Q1 2025 to 45 minutes in Q2 2025. This is concerning, especially when mapping that trajectory onto H2 2025 and further…