The spectacular rise of genAI has been impossible to ignore, with adoption sweeping across legacy industries at a pace few predicted. Media and entertainment, in particular, has leaned into the shift—a recent Google Cloud survey shows 64% of M&E organizations have already moved genAI use cases into production, from marketing campaigns to script analysis, dubbing workflows, and customer and field services. So it comes as little surprise that Netflix has launched its genAI guidelines for uses in content production—the first of its kind from a major studio. Netflix’s guidelines make clear that consumer-grade AI tools are out. Anything involving unreleased scripts, actor likenesses, or sensitive production material is banned from open platforms. That means no ChatGPT prompts or MidJourney prototypes,…