At any other point in the last decade, news that Vimeo had been sold for $1.38 billion would have caused a stir around the world, let alone days before a gathering of video industry professionals on the scale of IBC. Instead, the response was closer to indifference. This reveals how far Vimeo has drifted from central systems of the M&E industry. The deal, announced just ahead of IBC 2025, sees Italy’s Bending Spoons take Vimeo private, adding yet another trophy to its eclectic portfolio of apps including Evernote, WeTransfer, Remini, StreamYard, Splice, and most recently Brightcove. The reaction—or lack thereof—suggests that the industry is accepting that YouTube is the only consumer video platform that truly matters, and trying to fight…