Over the years, there has been ongoing debate about whether CES, the world’s largest consumer electronics show, remains an important event for business professionals in the media and entertainment industry. Some respected industry analysts chose not to attend CES 2026 under the assumption that “nothing much happens there anymore.” In this article, we aim to demonstrate that this perception is outdated, as our own experience shows that things have clearly changed, and the industry should take note. As expected, CES 2026 showed tangible progress on the AI front compared with CES 2025. What was particularly striking was the shift from experimentation to deployment, especially on the device side. We begin with Generative UI, by far the most transformative innovation showcased.…