As audience insights become ever more precious for advertisers in the streaming era, independent audience measurement vendor AudienceProject is cashing-in as it launches a direct integration of Disney+ campaign insights into its SaaS platform. This comes, however, over a year after its initial deployment of its offering with Disney+ in November 2024. In both cases, the Copenhagen-based company has claimed to allow advertisers to understand campaign reach and frequency more clearly—while making it unclear what is actually different this time around. The press release offered few clues, but AudienceProject has not left our queries hanging. Though not explicitly mentioned, the core offering behind this launch is presumably AudienceReport, which provides insights into hit rate, viewability, and Target Rating Points, as…