Comcast has trumpeted yet another win in streaming. Xfinity says its new RealTime4K feed delivered Super Bowl LX to viewers 9 to 49 seconds ahead of virtual MVPDs like YouTube TV, Hulu + Live TV, Sling TV and DirecTV, based on Comcast’s own internal testing. Given an era of sports betting, second-screen overlays, and social features that don’t get ruined by spoilers, it seems that latency is increasingly heading towards a product feature—potentially something platforms can market, measure, and (ultimately) monetize. If you’re an operator paying $millions or even $billions for sports rights while trying to bolt on all these features to drive up engagement, then shaving even a couple seconds of delay would potentially offer greater bargaining power. For…