Sports media rights may still be one of the few dependable growth engines in the wider media economy, but the latest sports outlook from Deloitte suggests the next phase of growth could hinge on technology. The report highlights AI readiness, data governance, and operational transformation as key themes—but mostly in the form of questions rather than answers. The consulting firm’s industry outlook poses no fewer than 16 “strategic questions” for sports executives to consider. These range from how organizations should prepare their data foundations for AI, to how technology can enable more personalized fan engagement. Yet readers hoping for practical guidance will find the report stops short of answering most of those questions. That omission is unlikely to be accidental.…