Hollywood is rediscovering the value of the cinema industry, certain reports suggest. At the same time, other trends point to Hollywood losing its appetite for rolling the dice when commissioning content. Over the past year, studios and streamers have been actively challenging the idea that content flows linearly from cinema to platform. A successful title may drive subscriptions or reduce churn, but the upside is limited and difficult to independently calculate. Theatrical releases, on the other hand, can generate immediate, outsized returns tied to a single piece of content. These revenues come from box office, premium formats and downstream licensing, which are far more direct sources of revenue. Netflix’s handling of ‘Glass Onion: A Knives Out Mystery’ (a 2022 murder…