Rethink Technology Research has established itself over its 17 years history as a thought leader in 5G, and all forms of wireless; the entertainment eco-system and streaming media; the Internet of Things and AI, and has now embarked on renewable energy through its new service Rethink Energy.
Unlike some analyst groups, we don’t sugar coat how tough the future will be – we prides ourselves on telling you the news you need to hear, not the news you want to hear.
We are perhaps best known for our long-form articles produced for our weekly research services, Wireless Watch (5G and wireless networks), Faultline (entertainment ecosystem and streaming media), Riot (IoT and AI), and now Rethink Energy (disruption in renewables).
Rethink offers two streams of market intelligence – first simple periodicals, weekly round-ups of events embedded with pearls of wisdom from our in-house experts; secondly formal revenue forecasts for sub-sectors of each market. Separate from this we provide consulting, advice and white papers to anyone in these technology sub-sectors.
Rethink has been publishing, forecasting and consulting since 2002 and some of our team has been involved in technology since 1978.
We have a reputation for telling it like it is, and offering forecasts that can go up as well as down. Rethink is well-known for independent thought, and challenging the status quo.
Most major technology businesses have used Rethink for some form of consulting at some point in their history – and we have done everything from writing business plans, stimulating boardroom discussion and helping on business launch decisions, selecting suppliers, finding sources of capital, writing white papers, and challenging the thinking of strategy groups.
Why Video, IoT and Wireless?
To us these three areas are the most interesting and richest eco-systems in technology –cellular has some massive challenges ahead, but remains the largest technology industry in the world. Video, is the final frontier for technology, the toughest test of any network; and the internet of things teaches us to think differently about what role the cloud may have.
Intelligence in a fast-changing world
Fresh waves of technology are arriving more frequently, leaving some industries to cope with sudden, radical change – change in what is expected of them; change in their investment requirements; change in their routes to market.
The CEOs we consult with tell us that planning a technology business today is tougher than at any other time in history. What makes it difficult are the number of rival technologies which are colliding in a single technology space.
In cellular an operator has to think about changing the underlying bearer technology, the declining value of voice, the invasion of OTT service rivals, the use smaller and smaller cells.
At the same time the RAN architecture is fragmenting – things that all used to be on one place – antennas, baseband, packet conversion, video optimization – have moved to different points in the network, all because cellular has to chase cloud economies.
There is not a single piece of equipment that went into 3rd generation cellular that remains unchanged in its 4th generation, it is organized chaos. Terms such as DAS, Cloud RAN and SuperMIMo did not exist one technology generation ago. Today they are essential.
It is like this in all areas of technology – and without companies like Rethink, who understand a broad range of technologies, it would be very easy to think inside the square and be unable to surprise your competition.
Rethink helps you do this in a number of ways
- Strategy Consulting
- Conducts surveys to see which technologies will win out
- Produces detailed technology reports/forecasts, predicting uptake
- Releases white papers explaining the key benefits of new technologies
- Our weekly research bulletins which narrate industry change
Everyone says they’re expert, but we actually are
Rethink has been consulting and publishing since 2002 and before that its principals have been involved in this business since the 1980s. We have witnessed the decline of the mainframe and proprietary server architectures – and the emergence of the PC, the Internet and smart phone, smart TV and now the smart home.
Our philosophy is simple. Assessing technology is not rocket science and requires experience, perspective, and understanding where technology is right now and what it will do in its next generation. Our longevity gives us an understanding of how markets develop, age and die and we can spot which of these phases an industry is currently in.