Rethink is expert in technology Wireless, Video and the Internet of Things.
Unlike some analyst groups, we don’t sugar coat how tough the future will be
Rethink Research is an expert in the technology, wireless, video and the internet of things (IoT) and prides itself on telling you the news you need to hear, not the news you want to hear. It offers consulting, advisory services, research papers, plus three weekly research services.
We are perhaps best known for our long-form articles produced for our weekly research services, Wireless Watch (wireless networks, cellular, operators and spectrum), Faultline Online Reporter (video networks, OTT, pay TV and broadband) and Riot (IoT, automotive, utility, AI and digital transformation).
Producing pragmatic, untarnished technology forecasts and in-depth research papers since our formation in 2002, we have become established and now well-known for our original and independent thought, always challenging the status quo.
Rethink Research is now globally sort after for consulting assignments after achieving huge successes with some of the biggest technology companies by solving some of the most painful problems. Rethink has also helped the newest and freshest businesses take off and proudly watched them grow into their own. These have included writing business plans, supporting boardroom discussion and decisions, selecting suppliers, finding capital, writing white papers, and sparking ideas among strategy groups.
Why Video, IoT and Wireless?
To us these three areas are the most interesting and rich eco-systems in technology –cellular has some massive challenges ahead, but remains the largest technology industry in the world. Video, is the final frontier for technology, the toughest test of any network; and the internet of things teaches us to think differently about what role the cloud can have.
Intelligence in a fast-changing world
Fresh waves of technology are arriving more frequently, leaving some industries to cope with sudden, radical change – change in what is expected of them; change in their investment requirements; change in their route to market formulas.
The CEOs we consult with tell us that planning a technology business today is tougher than at any other time in history. What makes it difficult are the number of rival technologies which are colliding in a single technology space.
In cellular an operator has to think about changing the underlying bearer technology, the declining value of voice, the invasion of OTT service rivals, the use of more and smaller cells.
At the same time the RAN architecture is fragmenting – things that all used to be on one place – antennas, baseband, packet conversion, video optimization – have moved to different points in the network, all because cellular has to chase cloud economies.
There is not a single piece of equipment that went into 3rd generation cellular that remains unchanged in its 4th generation, it is organized chaos. Terms such as DAS, Cloud RAN and SuperMIMo did not exist one technology generation ago. Today they are essential.
It is like this in all areas of technology – and without companies like Rethink, who understand a broad range of technologies, it would be very easy to think inside the square and be unable to surprise your competition.
Rethink helps you do this in a number of ways
- Strategy Consulting
- Conducts surveys to see which technologies will win out
- Produces detailed technology reports/forecasts, predicting uptake
- Releases white papers explaining the key benefits of new technologies
- Our weekly research bulletins which narrate industry change
Everyone says their expert, but we actually are
Rethink has been consulting and publishing since 2002 and before that its principals have been involved in this business since the 1980s. We have witnessed the decline of the mainframe and proprietary server architectures – and the emergence of the PC, the Internet and smart phone, smart TV and now the smart home.
Our philosophy is simple. Assessing technology is not rocket science and requires experience, perspective, and understanding where technology is right now and what it will do in its next generation. Our longevity gives us an understanding of how markets develop, age and die and we can spot which of these phases an industry is in.