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• Tuesday July 28th 2026

• 3pm BST, 4pm CET, 7am PT, 10am ET

• Online – live presentation with audience Q&A

The TV interface is entering a new phase.

As viewers juggle linear TV, streaming services, and an ever-growing catalogue of content, traditional navigation is reaching its natural limits.

AI-enabled discovery, voice, and conversational search could transform how viewers find content—but how much of that promise is real, and what can operators actually deploy today?

Join Proximus, one of Europe’s most forward-looking TV operators, and TV experience technology specialist 3SS for a live discussion on how AI is reshaping search and personalization, why local context matters just as much as LLMs, and what it takes to keep an existing TV platform modern without starting from scratch.