There is no shortage of ideas for generating revenues from 5G services in both the consumer and business spheres, but it is still hard to find too many concrete examples of resounding success in achieving rapid return on investment on infrastructure. This partly reflects a continuing focus on data within consumer 5G plans and partly a best effort approach taken to service delivery where the performance users obtain is highly dependent on location and on traffic levels in densely occupied areas. Remedies include further roll-out of 5G over midbands to increase coverage at high data rates, and judicious use of millimeter wave spectrum with its higher bandwidths to guarantee performance in public areas that are sometimes highly congested, such as…