These are interesting times for MVNOs, as new opportunities for revenues, cost savings and customer attraction come on the back of GenAI, eSIM and 5G itself. MVNOs have been around since the late 1990s, at the dawn of mobile data, and the field has ebbed and flowed in light of challenges such as customer churn, tight margins and lack of control over the underlying infrastructure. The lack of a physical network also confers an advantage in greater agility and flexibility, those weasel words that imply ability to adapt faster to changing market conditions and tap new opportunities. One such opportunity has come along with the rise of the eSIM, which creates a new cord between the user’s device and the…