Everyone knows streaming is going to overtake broadcast to become the largest means of consuming video across the world – and recent reports claim this inflection point has now happened. Some will argue these claims are premature. Others will say streaming already took its seat at the throne years ago. Either way, it is happening. Analysis from GlobalData released last week found that 1.5 billion SVoD users worldwide in 2022 outweighed pay TV consumers for the first time, counting a gulf of 100 million. Something worth noting here is there is an important absent player in this data: ad-supported services. Whether free, ad-supported streaming television (FAST), or AVoD, these non-traditional TV services are also gaining large audiences seeking to…