With Anthropic’s MCP (Model Context Protocol) celebrating its first birthday this month, there is a greater sense of urgency for vendors embracing the technology – which connects LLMs to third-party sources – to demonstrate meaningful use cases AI and agentic AI in media and entertainment. One evergreen vendor vying for recognition in video-related AI features is Bitmovin, the Austrian encoder and player specialist with roots in the co-creation of MPEG-DASH. Signaling its “all-in on AI” mantra, Bitmovin has newly unveiled its Observability MCP Server, part of the broader Agentic AI Hub, aimed at streamlining workflow automation and enhancing viewing experiences for its content customers. Bitmovin is promising three agentic AI use cases within its Hub – Vertical Short Form Clipping,…