Video game pioneer Atari has come a long way since its glory days, and is now targeting the IoT as a potential growth driver. The French company has found a partner in its countryman Sigfox, and the two have announced a range of Atari-designed consumer devices, powered by Sigfox’s LPWAN technology. At first, the shift in strategy sounds a little jarring, but speaking to Atari CEO Fred Chesnais, the plan became a lot clearer. Stressing that this was not a licensing deal, Atari views the Sigfox network in much the same way it views the Apple app store – as a way of connecting Atari products to customers. The move then relies on the Atari brand to convince customers to…