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AT&T’s launch of Android TV Operator Tier will extend market outside Europe

Wireless Watch’s sister service, Rethink TV, recently published a forecast on Android TV. AT&T’s interest in this technology is well documented, but less well known, especially in the USA, is the Android TV Operator Tier. This is something that Google has led with in Europe. It is essentially a version of the platform which allows an operator, or third party specialist, to build a separate launcher (3SS and Accedo are specialists), so that nothing of the Android brand is seen anywhere, and the layouts and functions are defined and branded by the operator. The Android team launched this option back in September 2016, but it took until January 2018 before implementations began to appear in Europe. The AT&T deployment, which…

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