Indian mobile behemoth Bharti Airtel has inked a content deal with Zee Entertainment Enterprises, one of the country’s most exciting and progressive media firms. As our readers will be all too familiar with, any move by an operator in a market like India, no matter how seemingly insignificant on the surface, has the potential for irreversible impact on the Faultline – in Bharti Airtel’s case formed of almost 350m mobile subscribers. Zee Entertainment, also known as ZEEL, will work alongside Bharti to develop over-the-top video originals to attract “hundreds of millions” of new subscribers onto their respective platforms with a three-year business plan. Users of the Airtel TV mobile app will get access to content from the free-to-use Zee5 streaming…