The global sports rights bubble might have ceased inflating, but it has not yet burst as some over excited pundits have claimed. The latest round of bidding for English Premier League (EPL) soccer rights has not quite finished but the signals are operators are now joining forces to end the price inflation enjoyed for over a decade by premium sports. The two EPL packages still unsold, we presume because they did not reach their reserve price, were tailor made for the online providers because they bundled lots of matches together over a short period to attract surge viewing. Clearly then the big online players such as Facebook and Amazon, which we know did enter discussions with the EPL, are playing…