On the same day that the European Commission approved the UK merger of Three and Vodafone, BT announced Multicast Assisted Unicast Delivery (MAUD), a new back-end network technology that it pitched as transformative. However, the cost savings appear miniscule, and amid a questionable rebranding to EE, the former state-owned incumbent is vulnerable. Orange launched in the UK in 1994, and in 2010, the division was merged with Deutsche Telekom’s T-Mobile – rebranding as EE in 2010. In 2016, it was acquired by BT, with a questionably favorable ruling from the UK competition regulator, the CMA. Now, BT is trying to simplify its BT, EE, and Plusnet brands, and has opted to go with the mobile-centric one. Notably, gaming is at…