Delphi has struck a deal with Otonomo, an Israeli startup, to populate Otonomo’s cloud-based data marketplace with data generated by Delphi parts and technology – which the UK company sells to many of the biggest automakers. This is a move to challenge Here and TomTom, which have similar marketplace ambitions, and is looking to entice automakers with the potential for monetizing their data. The Delphi-Otonomo deal is very similar to those signed by Here and TomTom, although not involving the titanic silicon providers that are moving into the automotive sector – Intel (Mobileye) and Qualcomm. Delphi is a large supplier to the auto industry, with a current market cap of around $19.8bn. In terms of pure parts revenue, it sits…