In the latest episode of the US ad skipping saga, Dish Networks is facing the wrath of broadcasters such as NBC and Fox, but winning praise from customers and no doubt causing a little churn among competitors. That at least is the intention of the Dish PVR ad skipping feature called Auto Hop, with the company gambling that the gain in subscription revenue will make the pain of having to defend a possibly protracted case against it from broadcasters worthwhile. Dish, the second largest US satellite operator with 14 million customers, and its bullish CEO Joseph Clayton, also believe there is a principle at stake in that service providers should be allowed to give their customers choice of functionality, providing…